That's a good question - and one that's often a hot topic for shops. Too soon and you'll have customers muttering "it gets earlier every year". Too late and the same customers will probably claim you're related to Scrooge!
Well, we made a start this weekend. We've already catered for one Christmas event and have a couple of others lined up this week, so we reckoned it was about time The Laine Deli acquired some Christmas sparkle. We also have some lovely Christmassy gifts... but we'll tell you more about them in the next few days.